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- Dec 18th, 2008
- 9 Comments
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My sister is getting married in a few weeks.
I wont steal the limelight from those female bloggers who specialize in whining about too many parties and family obligations.
I pretty much have to just show up (6000 miles away) and find something to wear.
The showing up part will begin as my flight is this Saturday night.. first to LA to visit family, and finally arriving in Atlanta for the wedding.
So naturally I waited until this week to start looking for a dress.
In my attempts to avoid wrestling my way through miles and miles of American prom chinze and tafetta to find the perfect dress, I went to a local rental place. I ran into a good friend there who directed me to another place in another area of town. I maneuvered my way through this literal maze and thankfully squeezed my car into some corner. The store has nothing in Navy. Waste of my time. Ok, I didnt want to mention NAVY and why I need to find navy, so don’t get me started.
I noticed another store when I was parking and make my way over there.
It’s around a corner and up stairs. I walk in. The woman working there gives me the once over. Then she says
“we have nothing in your style here”
There is nowhere to go from there except exit. Here I was desperate to get rid of my money and own a dress, and instead I left her alone in her hard to find empty store, with no customers.
With economic times being so tough, can you really afford to sum me up because today I am not dressed like YOU?
You didn’t see me yesterday and you don’t know what I am capable of tomorrow.
Reminds me of the famous scene in Pretty Woman: (its the first minute of this clip)
Q: So I have 2 questions for you:
- Where can I find a nice long slinky navy dress that doesn’t have rhinestones and flowery yuck all over it?
- Can you tell me some more Big. Huge. marketing mistakes?
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- Dec 9th, 2008
- 10 Comments
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Last post I showed off superior open and click rate numbers from my aweber account and offered to give YOU some insight into how I got those numbers. All YOU had to do was ask.But you didn’t.
I don’t blame you. I blame myself.
I didn’t write it well enough, compelling enough, or clear enough.
This is a perfect example of the difference between those results I like to get and those that most people suffer from.
It’s called BAD COPY.
I have a friend who excels at Pay Per Click. She can identify keywords, match them up with products, and get google to send her traffic that converts to sales.
However, she wanted to know why none of these buyers were making follow up purchases. They were not responding to other offers. Again, these are buyers, and she was offering them more of what they already had proven to be interested in. The products were NOT the problem.
It’s called BAD COPY.
Since you DIDN’T ask, I don’t have to answer, but I will share this:
If you do not take Copy seriously, you are making a big mistake, HUGE mistake.
Internet Marketing without copywriters, would be like a James Bond movie with no villainQ:Can Copy be learned? I honestly don’t have the answer. I am certain that anything worked on enough can be improved, so maybe this would be a yes? In the meantime, if your campaigns suck, know your strengths. Are you a copywriter?
or are you really good at something else?Q: Can you afford to focus on what YOU are really good at, and bring someone else on to do the copy?
Q: Can you afford NOT to?
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- Dec 2nd, 2008
- 4 Comments
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I sent a few emails to a certain friend.The next day, I whined to him….“why didn’t you respond?”
His answer - (here is the slightly toned done version for this ‘family’ blog)
“Crap copy Andrea. I know you can do better.
It’s as if you are trying to jump straight into my bed without any foreplay.
Give me some reasons why.
Give me a reward of what I get on the other side.
Give me some foreplay.
If I didn’t answer emails its your fault.
There was no foreplay. Or they were confusing. Or they were just s@#t.Deal with it Yager.”
You can email me for the complete version if you are so inclined.Why would I share this with you?
Let me tell you what these few sentences have done for me:
Whether I am emailing friends, family, maybe even you - I see those words. I think these words when I instant message, when I am on the phone. It has improved my ability to get what I want, and how I want it, and much faster.
I have become more honest. This copy has liberated me. It opens doors, and allows me to shrug it off if they are shut in my face.
Tell me what these words say to you?
In case you take my friend above too seriously, who only wrote that since he knows what I am CAPABLE of, feast your eyes on this image. From just a few of my 41 email lists at aweber, you can see the %age open rates and click through rates. 20% open rate is great, 30% is fantastic, 40% is phenomenal. That’s not my opinion. That’s fact.
Are you interested in numbers like this?
Tell me you want more below, and I may just dedicate my next blog post to how YOU can increase your OPEN and CTR (click through rates) with your email marketing.
Watch, Learn and Earn or your money BACK! (hahaha - it's 100% FREE!!)
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