• I sent a few emails to a certain friend.

    The next day, I whined to him….“why didn’t you respond?”

    His answer - (here is the slightly toned done version for this ‘family’ blog)


    “Crap copy Andrea. I know you can do better.
    It’s as if you are trying to jump straight into my bed without any foreplay.
    Give me some reasons why.
    Give me a reward of what I get on the other side.
    Give me some foreplay.
    If I didn’t answer emails its your fault.
    There was no foreplay. Or they were confusing. Or they were just s@#t.

    Deal with it Yager.”

    You can email me for the complete version if you are so inclined.

    Why would I share this with you?

    Let me tell you what these few sentences have done for me:

    Whether I am emailing friends, family, maybe even you - I see those words. I think these words when I instant message, when I am on the phone. It has improved my ability to get what I want, and how I want it, and much faster.

    I have become more honest. This copy has liberated me. It opens doors, and allows me to shrug it off if they are shut in my face.

    Tell me what these words say to you?

    In case you take my friend above too seriously, who only wrote that since he knows what I am CAPABLE of, feast your eyes on this image. From just a few of my 41 email lists at aweber, you can see the %age open rates and click through rates. 20% open rate is great, 30% is fantastic, 40% is phenomenal. That’s not my opinion. That’s fact.

    andrea aweber email marketing account

    Are you interested in numbers like this?

    Tell me you want more below, and I may just dedicate my next blog post to how YOU can increase your OPEN and CTR (click through rates) with your email marketing.


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