• Andrea Yager

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      • Apr 11th, 2008
      • Product Launch Phase I - ‘But I dont have a List!’

        Posted in Online Business, by Andrea Yager
      • 3 Comments

    • I am really pleased with the response I received inviting you to witness the product launch. 5 comments (so far) may not seem like a lot to you, but 4 are from FIRST TIME commentators on this site, so I know there are others!

      At the conference in Orlando, I was a little envious of those who were able to speak with 100% confidence on their particular market and immediately apply what they learned to their bottom line. Being an across the board marketing genius chick can be confusing at times :) . I have too many projects, since I see SO much possibility in everything, and want a piece of it!!

      I mention that before I talk about phase I of our Product Launch, since I am sitting here debating WHICH launch to share with you. One market is highly competitive, but I have a lot of materials ready to go, and its being controlled 100% by my company. The other market is a great specific ailment niche, and I have partnered with an expert in the field.  I have no reason not to share with you both, so just giving you the heads up that in addition to my beyond ridiculously packed schedule I am working these, so whenever pieces of each are ready.. I will share them!  blah blah blah - every now and then I feel like Charlie Browns teacher when I speak. I just go on and on and wonder if anything penetrates!

      Ok so PHASE I - the list building phase.  List building. List building. List building. Can you hear my sigh?? People get sooo uptight about building their lists and as Jeff Walker says, your LAUNCH will build your list. If you do it right, the ‘buzz’ spreads and the small list you build should be a responsive list.

      DO THE MATH:

      If you sell a product for $47 and you have a list of 10000 but the list converts at 2% (this is a VERY accurate statistic -ask any guru), then you have a nice figure of $9400. If you have a list of 500, (which is only 5% of 10000!) and 50% convert to be buyers, you get $11,750! So the secret isnt to build the list, its to WORK the list.  In the product launch market, it is not atypical to hear of 50-60% converting into sales.

      More Math! It has also been said to death that you should expect to pay $1 per subscriber. How does paying $500 sound compared to $10000 to acheive the results exhibited above. You could afford to sell 40% of your list and still do the same.

      If the math + the logic + the philosophy doesnt make sense, then I can scream too:

      STOP WHINING ABOUT NOT HAVING A LIST.

      More to come.. Keep watching this space!

      • Apr 4th, 2008
      • Want to Watch a Niche Market Product Launch? LIVE.. Before your Eyes..

        Posted in Online Business, by Andrea Yager
      • 12 Comments

    • I would like to INVITE all my readers (voyeurs, spectators, whatever you call yourselves) to witness as we roll out our own product launch.

      There is no learning as by witnessing in action. I am sure I can find some old smart dead guy with a fancy quote to that effect, but you get my point, right?

      Why should we watch you Andrea? Ok, I can respect this question. I have access to tons of free material, but FREE doesnt necessarily translate into ‘worth my time’.

      1) A brief history:

      Do you know what I was doing OFFLINE before I became a successful online marketer? I was moonlighting running Garage/Estate Sales.

      In fact for a while, I was turning away clients AND not making it online. A little crazy I know.. but a lot confident - can never go wrong there. Now I take on clients just for pleasure since I still LOVE doing these sales!

      The Irony of it all is that what made my business successful OFFLINE turned out to be exactly that which makes businesses successful online. My moving sales were SO popular and exciting and successful since we turned them into events! We held people off.. teased them a little.. pulled so many good psychological triggers that people would literally THROW their money at us when we opened the doors.

      That is not an exaggeration!

      Competitors would have to negotiate, show up 3 days in a row, to earn little - I would sell an entire household at top dollar in less than 2 hours.

      yes..

      2 hours..

      & if that isnt enough for you to want a front row seat to our launch…

      2) I became friendly with Jeff since hanging out with him in Orlando at the Strategic Profits conference, and I am getting direct access to his brain on how to do it the RIGHT way! He is super nice and helpful!

      Are you interested? Great.

      What do I want from YOU?

      Applause Please

      Well other than a big round of applause..

      We plan to succeed, and maybe you could help by sharing your thoughts, opinions? Tells us what works and what doesnt?

      We are now creating the opening squeeze page sequence and literally will show you step by step as we go along….

      Remember the post a few days ago about starting over from SCRATCH and making a million in a year? Certainly launching products would factor in heavily to acheive that lofty goal!

      More info to come..

      • Mar 28th, 2008
      • If It’s Been a Week since you have heard from me..

        Posted in Online Business, by Andrea Yager
      • 4 Comments


    • 1) Then you are brilliant for noticing. and probably not 100% wrong if you think I am neglecting you to eat Ben & Jerrys and watch movies all day (hey some credit for knowing where the heart is)

      Andrea Eats Ice Cream All DAY

       
      2) Then you should be ashamed for not following me on twitter. I am currently ranked as the least famous person being followed by the most famous. What is your ranking? I am thinking somewhere between thinking twitter is what butterflies do (which is FLUTTER), and thinking that yet again there is something neat I have opened your eyes to and you should get there soon. (the latter is true).
       
      3) Then I am busy skyping brilliant and rich folks who make me laugh by being a combination of eccentric, young, funny, egotistical, stupid.. all the while skyrocketing my..well my ‘ME’ to another stratosphere.. Whoever said working from home is boring must have invented panty hose and alarm clocks.
       
      4) Then I am busy on something so big that I have slept 6 hours out of the last 72 and witnessed that which very very very few online marketers, and well.. .001% of the human species has been priveledged to experience. I just might tell you about it.. when I am allowed to.
       
      5)Then I am even too busy to proof read this post, and ponder if I have given you value today or if you are just saying HUH?

       
      PUBLISH OR PERISH. Here goes nothing!

      • Mar 20th, 2008
      • Mr X wants me to deliver the goods..

        Posted in Online Business, Things I learned Today, by Andrea Yager
      • 12 Comments


    •  
      Everyone needs a Mr. X … a behind the scenes whiz kid that could wipe the floor with you yet for some remarkable reason wants to remain anonymous and help you SHINE. Or actually thinks that you do Shine.
       
      My Mr. X is not interested in you, he likes me, so dont bother trying. Go find your own :) !!
       
      We have really *deep* conversations.. check out this last one (He is a little colorful, so all you Nigerian princes who are anxiously awaiting my passport so that we may split your 33 million being held up.. it’s still on the way! ) ..
       
      Andrea (and your readers) - Here is a question for you:

      • imagine within the next ten minutes you lost everything
      • some nigerian stole your domains
      • swiped your adsense accounts
      • and some south americans got access to all of your merchant accounts
      • and some lawyer sued you for everything you had
      • just imagine your screwed
      • the products you had are no longer available to sell
      • the websites that made money are no longer under your control
      • what would you do within the next 12 months to generate at least $1,000,000
      • how would you do it
      • what would you do
      • what would you not do
      • who would you work with
      • who would you avoid
      • remember you have to start with no money
      • any momentum you have now would be gone

      lost all your money and need to start over

       
      imagine you had nothing - all of what you have now is gone, what would you do to get it back and make at least $1,000,000 in 12 months?
       
      Certainly it wouldnt be fun to ANSWER this right here, and not give you guys a shot at it first, or to at least THINK about it. Answer will come soon..


      • Mar 14th, 2008
      • Give me your tired your poor, and a side helping of a website

        Posted in Idea of the WEEK, Online Business, Outsourcing, by Andrea Yager
      • 6 Comments


    •  
      So.. the bad news..
       
      I lost a great babysitter.
       
      The good news? I am going to get all the juicy details about her new job.
       
      As you know I live in Jerusalem, Israel. What you may not know - the locals are a melting pot of lots of ANGLOS, well in addition to a few other people :) . If you are looking to open a Call Center, due to the high volume of educated, perfectly accented English speaking, willing to work for low pay individuals, Israel is YOUR move!!
       
      Therefore the Call Center industry is HUGE here, the companies are just working harder to secure deals in European countries, since many of the jobs require very odd working hours .. 8 pm to 4 am is NOT uncommon.
       
      Ok, so my Hawaiian house help, who was sticking around here for a while after meeting her Israeli boyfriend in Thailand, is currently working the following job: Jeremy Estes should pay attention, since I think you actually make money doing this even small time, so imagine the possibilities of big time.
       
      An online ‘web’ directory is created and the focus is on specific niche areas. House painters, plumbers, electricians, etc.. The cold callers aka ex Hawaiian househelp receive a list of leads from each city, which is as easy as collecting a phone book, and approaches them with a “Could you handle more business?” the pitch continues with “We are only looking to find reputable people in the field, and if you meet our standards, we will list you in our online directory that is accessible blah blah blah..” then they say a few sentences that probably goes over most people’s heads.. “we are partnering with such and such sites, etc.”.. I am certain in addition to cold callers they do have a full time (outsourced people!!) backlink builders, and SEO specialists..
       
      If you have the right script in front of you, and usually just ONE local business on board to start, then it should not be too hard to convince someone else to sign up! Meaning the conversion rate of sales made per call is much higher than it would be if you were sending the business to a direct sales page.
       
      Dont be scared to work it OFFLINE to succeed ONLINE.
       
      They charge $100/month for one LINK on their site. They do offer their callers a HUGE chunk of the first month as a commission, but this is all about continuity and the long term. It does seem daunting to be paying a base salary + the bulk of the first months earnings to your employees.. but when the 2nd month rolls around and the members are charged automatically, while your staff is generating more sales.. you are then on the road to serious business!
       
      All it takes is ONE WEBSITE!!! and a bunch of gullible small business people who think the word Website is like what the immigrants thought of the word AMERICA!! Gold RUSH (oh and for many, America / Websites is the REAL DEAL!!)
       
      Here is to YOUR personal Gold Rush!

      • Mar 7th, 2008
      • Building your Mojo in Orlando and Kosher Wine

        Posted in Idea of the WEEK, Online Business, Viral Marketing, by Andrea Yager
      • 2 Comments


    •  
      One of the most inspirational speakers at the Rockin Conference I attended in Orlando was Gary Vaynerchuk. He has his game on 100% and will no doubt own the NY JETS one day :) . His passion is palpable and he literally sat there for HOURS after his speech, definitely hungry and tired.. until everyone felt that they had whatever piece of him he could give before moving on.
       
      Some people, as Frank Kern so expertly delivered at the conference, have to do deep introspection to figure out WHO THEY ARE before being able to take over your market. You become 100% true to yourself, be 100% true to your Market, and the rest will follow.. Gary was BORN with it, and it seeps from his being. He was trying to teach it, and yeh.. some people will get lucky, and will train themselves how to market from their CORE.. but it may just be you either HAVE it or you DONT. Well let’s rephrase that. Everyone HAS something.. its just owning up to that and being great at it.
       
      So can I make a living being a flirt lol.. I probably could.
       
      As I went over to winelibrarytv.com to see Gary in action, I thought it was pretty ironic that the episode of the day, #422, is all about Kosher Wines. Do you know Gary that the symbol for tourism in Israel is 2 figures holding HUGE grapes! Well some of you may know where that Biblical story came from, and it didnt exactly turn out great, but the logo stuck.. - Check it out —> Israel Tourism Symbol Grapes
      I especially love how Gary says one of the wines smells like Bacon. Wonder if he knows Bacon is way up high on the NON Kosher list :) . So Gary, this chick from Israel thanks you and appreciates you for your appearance in Orlando, your personal time, your inspiration, and the support you gave our products today!
       
      Right back at ya:
       

       
      P.S - One thing that Gary has are FANS. TRUE fans. I dont think you would believe me if I told you HOW many people visit this blog, and READ, but DONT comment! Be a part of the conversation. It’s so much more fun for both of us, and then I can get to know you better, and maybe share with you some of my secrets hahaha.. seriously dont be scared. I know you are out there!!
       
      My favorite Disney Picture (I was at the conference, so didnt get much Disney time therefore my Mom and Sis have all the pics!) so my ONLY picture from our trip - 2 of the kids sleeping on the plane.
       


      Ayden and Elisha Sleeping on the Plane - Lying together. Precious
       
      Parting words of the day: Brand Yourself through Your strengths and Talents, Fans will Follow, and the rest will Happen.

      • Mar 5th, 2008
      • Feel Free to Stick Around and Browse.

        Posted in Online Business, Personal Baby Steps, by Andrea Yager
      • 1 Comments


    •  
      You are SAFE on this blog. I have gone into my backend and removed EVERY affiliate link. The only stuff that exists are Google Adsense blocks, and it’s just cuz they fit in nicely! I wont be running away from blog posts promoting affiliate products, but how many have I done of those anyways?? I am extremly selective. I know what its like to unload tons of cash for one dream or another.
       
      Suddenly the idea of earning money off of people who innocently come by here interested in hearing what I have to say does not sit right with me.
       
      Regardless of recent slacking off on posts here.. for various personal reasons, I find this decision to be a big step for me..
       
      Can you see that or do I need to spell it out for you? I dont mean to sound like some father berating his teenage son for his bad behavior.. I REALLY want to know if you GET this.. or if you need it explained.. I would love to explain it.. but I would also love to read a comment from anyone FIRST that you get it..
       
      wow.. pretty long winded there..
       
      Can you add to this conversation below?

      • Feb 21st, 2008
      • Total Eclipse of the Heart.

        Posted in Online Business, by Andrea Yager
      • 6 Comments

    • Hey Mikey..
       
      What did the Eclipse look like up close?
       

      What does an Eclipse really mean today when the moon is just a backdrop to all the lights from Starbucks, Mcdonalds, and miles and miles of highways..
       

      Imagine yourself in the middle of a desert, on top of a mountain, with no lighting.
       

      Then relive tonights experience..
       

      and that Mikey, Meir Volk .. that is what the world is like without YOU.. There is a black cloud and complete darkness. “Nothing I can say.. Total Eclipse of the heart” - Yes I am a product of the 80’s.. :)
       

      .. on my way to a business convention for our company in Orlando.. going to help inject us with more of what you were looking for in the first place.. Longevity. Read that and weep…
       

      I know you are sooo angry to have this in writing, and drawing even more attention to you!! Especially since you know I can get this up high on the search engines Meir Volk .. so I will respect your wishes

       

      and not write anymore..

       
      for now..

      • Feb 6th, 2008
      • Its hard to breathe right now.

        Posted in Online Business, Personal Baby Steps, by Andrea Yager
      • 12 Comments

    • I have recently been trying to move my blog away from the personal towards the educational.. ya know real value, blah blah blah
       
      I always have about 10 posts half written that get tossed aside for the next great thought.
       
      However, today, and for the last 5 days I am just going through the motions..
       
      My friends.. I have lost my direction, my purpose, my taste, my drive..
       
      I am a rowboat in the middle of the ocean. I have oars, but I HAVE LOST MY COMPASS…
       
      My business partner, who appeared out of the middle of nowhere, dove in with 2 feet, and said I trust you, I believe in you, You have talent, and this is going to be amazing.. oh and how much do you need to live on until it happens… well he was tragically killed in a car accident outside Los Angeles. He was a 30 yr. old beautiful and generous without limits, father, husband, son, dear friend to many, and a True Rock Star at affiliate marketing.
       
      Meir ‘Mikey’ Volk … Thank you.
       
      I never saw ‘The Secret’ .. but read back to my next internet millionaire quest and TELL me if you didnt see it happen. Yes I was too busy working towards it to write as much as I should have (as much as YOU would have like to see rather). This stuff is out of control..
       
      oh, and If you think I am writing about money, just turn around and leave right now… the only money I wanted to earn was to show him gratitude for his faith in me.
       
      I am on my way to the states tonight for 3 weeks. My main consideration to NOT go would be the inevitable absenses from my computer. Just traveling is a day off each way, forget the obligatory Target and Walmart expiditions.. (even internet millionaires shop there). Now I turn on my computer and feel the bile rising in my throat.. yeh TMI.. sorry.
       
      So what now?

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