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- Jul 25th, 2007
- 4 Comments
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Just last week I blogged about being spammed unnecessarily by some lists. I signed up for good content, and do not begrudge the product pitches since these guys deserve to make their living too, assuming that I will still receive the content I expect. However, most have turned into a pitch a minute. Hence the question you will see at that post.
Moving on to my next Email Marketing question. I was debating with a friend:
Do reminder emails in a NICHE market (not IM) work?
I complained that the more repeat emails:
“in case you missed it”
“only 4 more bonuses left”
“Andrea, did you see this?”
only left me feeling that each email carried with it less importance, less content, and that I could afford to miss out on them, since they were becoming repetitive. When this happened, I actually began to miss out on emails with real content, since I became ‘used’ to NOT opening the emails anymore.
My friend insists that what I am saying is possibly true, but NOT in a niche market. In those markets, your subscribers continue to read the emails with relish, take you seriously, regardless of repeat reminders (for which they actually THANK YOU).
I disagreed with him until tonight. Tonight I am sitting in his shoes. I am hosting an event tomorrow and most definitely will be sending out a reminder email tomorrow. Not only do I know that the email will NOT turn off my subscribers, many, as just mentioned, will appreciate the reminder email, and possibly even remember that they wanted to send it to friends as well..
Moral of the story??
DO NOT DELAY.. Start A NICHE MARKET WEBSITE and BE APPRECIATED, NOT HATED like in Internet Marketing!!!
~~ andrea
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- 4 Comments
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Jeremy (July 25th, 2007 at 1:16 pm )
On one of my sites, if you’re unlucky enough to sign up on my list, I email you 4 days per week until you take action, and ask me to stop reminding you to do the step/task…. at which time I put you in another campaign to be emailed daily to do another task.
People take the steps. I make the money. Everyone’s happy.
P.S. I try to keep the messages at least semi-content rich, and not just pitch fests.
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George (July 25th, 2007 at 5:09 pm )
Andrea,
I think it’s still good to email people regularly, but it probably depends some on your target market. In the Internet Marketing market I can’t imagine people being happy about getting daily emails unless it’s an email training course. Although total beginners would be an exception, because they might not yet realize how annoying it is until they sign up to be on more guru lists.
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Andrea (July 26th, 2007 at 12:52 pm )
Jeremy,
do you really do that? can I sign up somewhere?? Its actually brilliant, unless I misunderstand..
and George, as always… you are right on
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Jeremy (July 26th, 2007 at 10:44 pm )
since you used Jeremy and brilliant in the same context, you must be
mis
understanding
…But I’ve found that telling someone to do something over and over again until they ASK you to change the subject really works in the favor of the advertiser.
Think about it like this:
how many times will Miller beer run the same ad, or push the same message? Until it’s stuck in your head.
Works for them… and works for me.
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