• My last post was a look at my ‘spambox’, but now … for something much greater. An inside look at my inbox! My family is all across the globe. Yet you can often find us communicating through ‘family’ emails. None of us are all that pretentious, we are a bunch of morons actually, so if you can’t get through reading this, it is YOU, not US. Really. It’s YOU. We are very very interesting.

    Evan (one brother) Starts the conversation – Subject “Social Experiment”

    I loved the wedding video you sent last week Jaron. So much so, that I went downstairs to share with Kassi. What made me do that? It wasn’t the talk of the country when you sent it to me. It was simply a video that MADE me want to share with my wife (and andrea watch 6 times).

    Now they’re being referred to as “The Wedding Dancers” and here you can see them on the Today Show. (including both the original video on top and referred to video on Today just below it)


    Does watching this Today Show video make the original seem less special? Do you feel like the original was the original and it was special b/c we didn’t know what to expect and it caught us all off guard? And now with The Today Show trying to create it feels less special, as if they’re trying to re-create magic?

    Or do you marvel at the fact that the internet has made literal unknowns wildly famous inside of 2 weeks and now they’re “performing” their act on stage in front of the world? And these are now in essence celebrities (even if just for another week)?
    perhaps a combination of the two? Anybody have any thoughts?

    I’m not sure if any of you are aware, but this video has put Chris Brown’s song Forever at #4 on iTunes. It’s a song that’s over a year old. Not to mention that it’s also helped him gloss over his image as being abusive (he beat up Rhianna).

    Jaron (another brother and twin of Evan) impresses us with his reply:

    They’re two different experiences for two different demographics.

    The early adopters saw it online and don’t watch the Today show. The only way early adopters know it was on the The Today show is because they saw the clip online. The Today show being a week late on this was not known to 90+% of their viewership. TV is quickly learning that it needs to jump on viral stories as quickly as possible in order to hijack eyeballs from the internet.

    For a while longer (until technology is up to snuff) people are still okay watching stories break online and then moving over to TV to watch people they feel comfortable with tell them about what they just saw.

    Also, while the internet still can’t make money from content, TV is happy to take the programming and do so.

    Lastly, TV is realizing that the internet is doing it’s research for them and they don’t have to wonder whether or not the next segment is going to react with an audience because the early adopters just told them it would.

    Lee Jay (another brother – the first born) adds brilliance:

    A few thoughts.

    First of all, I really am surprised. I expected to watch the Today show bit and feel nothing. Or at least feel like this was a real cheap imitation. But I was actually smiling and a little misty eyed. I think you really could see how much they were enjoying themselves (and they had gotten their moves down a bit smoother too). I think people will always connect with authentic emotion. Not like that Elle Woods Bimbo video which made me physically ill.

    At the risk of sounding gay: I think the get ups were much nicer this time around and that change helped make things interesting.

    I cant believe it has been viewed 12 million times. What is it that makes these things viral? Are people starved for something new and different? Are they starved for real emotion? Was it the whole shock of: “Honey! I cant believe those whippershnappers?” kind of thing? Was it the joy of watching another societal taboo come tumbling down? All of the above?

    I loved Jaron’s point about TV being way out of step with reality and playing catch-up. There is an angle to exploit there, for sure.

    So what happens next? How long can they play this out before they and we decide to move on to something else? Does that matter? Is stardom now only defined by the 15 minutes of fame and no longer by brand loyalty?

    What sort of adaptations from this will we see? Dancing funerals? The pope doing a jig on the way to mass?

    I guess there is part of me that feels this is a natural extension of dress down days at work. Why the hell not? Nothing is sacred anymore. Its all about fun and not about the responsibility.

    What happens when the real work begins and their marriage bites the dust like 60% of Americans? You can see the news now: “Remember when they were so in love?”….

    Too depressing?

    Me (honorary princess until position was bumped by younger sister) just setting myself up for the kill!

    I call this as my next blog post ! Verbatim!

    Jaron takes full advantage:


    Why don’t you just write about it here and guarantee yourself 6 readers?

    ….and several emails filled with HAHAHAHA’s followed (including one from me)

    Merissa – the generational gap baby (sister) of the family

    i dont have anything smart to say about this, except i disagree- funny
    and great the first time, but done with it now, the song is nothing
    special. I’m waiting for the next big thing now.

    What are your thoughts? Did you see this on TV first or the web first? and most importantly – don’t you just LOVE the song? (Chris Brown ‘Forever’)

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