• I own some really crappy websites.

    under construction old fashioned animated gif
    What makes them crappy? They don’t even deserve to be called WEB 1.0, they are so ugly. They have garish colors, layouts, bright banner ads, and probably some old style animated gifs. Like this big NO-NO image to the right..

    They barely do anything I would recommend to YOU, and they earn a FRACTION of what they should and COULD be earning.

    Yet, these websites are among my most valuable online assets. Their combined worth in the 5 figure range.

    There is a ONE word explanation to this.

    Backlinks.

    Before there were all the distractions that the current SEO (Search Engine Optimization) experts suggest, before Article Directories, Before Social Media….

    Someone’s full time job used to be:

    “Hi. My name is Andrea, and I represent crapsite.com. I think our sites have a lot in common and wonder if you would consider a link exchange?”

    This was when people read their emails, so the conversion rate was fairly high. It was not DONE with Page Rank in mind. This preceeded page rank! It was done in the hopes that someone would see the reciprocal link and come visit your site. But when Page Rank was born, these links gave you the competitive advantage. And still do.

    Not only has NOTHING changed (except the reciprocal part), but for some it in the basis of their successful business model. Bloggers for example. As successful blogging is usually determined by how many other bloggers engage, link to you (technorati ranking), it is simply the more links to your blog, the higher your PR ranking, the more successful. That doesnt mean $$$, although it certainly could.

    Dean Hunt, from deanhunt.com has made a professional career out of creating “buzz” for himself and for others, essentially building up websites and careers with Backlinks and Raising Googles PR.

    You will be hearing about him in blog posts to come as we are going to start a little head to head. He may have used the word duet, but I think controversy is what will be called for, yes Dean?

    Check out this spoof he made on Google’s Page Rank. Ok, so it’s only moderately amusing (am I allowed to say that?), but it features the amazing Josh Groban, and it does continue to exhibit how Dean manages to get places as he has now managed to secure a link from my site to his. Nice work.


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