• So, you want to make an online income? You want the internet to just SPIT cash back at you, so you can order nice drinks with little umbrellas in any country you choose?

    …. Not so fast…

    Here are the 9 things you NEED to know before you consider the internet an option for you.

    Why am I telling you this?

    You know those “good” friends who tell you an outfit looks good on you, when it doesn’t?

    Well consider me your TRUE friend. The one who tells you that you could look better in something else.

    Earning an online income is liberating, wonderful and it is not hard to see the benefits… so it makes sense that you want to do this… but I have been working online since the year 2000. I am an internet maven and feel compelled to offer some free advice.

    What you do with this information is up to you :)

    #1 – You will be urged to click buy now because of GOOD COPY, not necessarily because the product is right for you

    Why did you click the buy now button?

        is it the offer? it’s possible

        Is it the graphics? not likely

    It’s probably the copy – understanding this reality and how important copy can be is essential!

    I have clicked buy now, and NEVER even opened (or downloaded) what I bought. Can you explain that behaviour other than saying the copy spoke to me? If you think I am the only one to do this, you are extremely naïve.

    I just sent out a survey to 1000+ people asking them to select what information they wanted from me for free. The options were traffic, affiliate marketing, copywriting, and 3 or 4 others. Copywriting was the LEAST popular choice, and I could have predicted this, but this is #1 on this list of 9, because it’s THAT important.

    This means if you are involved in an online career, you must either Study Copy so you can write it yourself, or Outsource your copy. Your offer / service / product has to be rock solid, but it will just collect dust on your shelves if you don’t sort out the copy.

    I have spoken about the importance of copy many times.

    I change my mind a lot.

    But not on this.


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