• Last post I showed off superior open and click rate numbers from my aweber account and offered to give YOU some insight into how I got those numbers. All YOU had to do was ask.

    But you didn’t.

    I don’t blame you. I blame myself.

    I didn’t write it well enough, compelling enough, or clear enough.

    This is a perfect example of the difference between those results I like to get and those that most people suffer from.

    It’s called BAD COPY.

    I have a friend who excels at Pay Per Click. She can identify keywords, match them up with products, and get google to send her traffic that converts to sales.

    However, she wanted to know why none of these buyers were making follow up purchases. They were not responding to other offers. Again, these are buyers, and she was offering them more of what they already had proven to be interested in. The products were NOT the problem.

    It’s called BAD COPY.

    Since you DIDN’T ask, I don’t have to answer, but I will share this:

    If you do not take Copy seriously, you are making a big mistake, HUGE mistake.
    Internet Marketing without copywriters, would be like a James Bond movie with no villain

    Q:Can Copy be learned? I honestly don’t have the answer. I am certain that anything worked on enough can be improved, so maybe this would be a yes? In the meantime, if your campaigns suck, know your strengths. Are you a copywriter?
    or are you really good at something else?

    Q: Can you afford to focus on what YOU are really good at, and bring someone else on to do the copy?

    Q: Can you afford NOT to?


    Share and Enjoy:
    These icons link to social bookmarking sites where readers can share and discover new web pages.

    • Digg
    • Sphinn
    • del.icio.us
    • Facebook
    • Mixx
    • Google